|
| |
Your first visual impression of a company is often the company’s logo. As you get to know the company better, you meet its website, business cards, stationery, signs, packaging, brochures and so on.
People prefer to deal with companies they feel they know. That makes it extremely important that all the elements you use to represent your company to the world give a unique impression of the company. It is also important that the impression you give out is an honest representation of the company’s competencies, values and history.
|
Developing your visual identity at the same time as your logo may give you a good overview. You can also choose to have other elements designed when the need for them rises. It is not important who designs these elements as long as they all support the impression of the logo.
|
|
|
|
|
|
|
|